Everyone Campaign Billboard

The North Florida ORS team regularly partners with key stakeholders to raise drug-related awareness and reduce substance use and overdose. Due to the lack of fentanyl awareness within the team’s area of responsibility, the PHA and DIO collaborated with Project Opioid Jax and Community Coalition Alliance (CCA) to facilitate and share a billboard campaign in the North Florida region. “The Everyone Campaign,” sponsored by the North Florida High Intensity Drug Trafficking Program (HIDTA), ran for six weeks during the summer of 2022 across six counties – St. Johns, Clay, Putnam, Flagler, Marion, and Duval Counties. As a result, the campaign successfully obtained over 9 million impressions and 415 unique website visitors from three countries.